How to find a job with social networks
It is impossible to ignore the fact that job sites and social networks are today an important component of a job search and monitoring strategy.
In just a few years, they have become a tool that can increase the visibility of an application, develop professional contacts and capture the hidden market of job offers so that the candidate can be as receptive as possible.
LinkedIn and Viadeo are the reference sites for disseminating the professional profile of executives and senior managers, their achievements and visibility objectives.
In this way, they allow their contacts (and in particular recruiters) to learn more about their career path.
Other personal and professional platforms, such as Facebook and Twitter, use a different method of visibility, adapted according to objectives with very heterogeneous profiles (from the least qualified to executives): type of content, customised offer, style, tone, frequency of publication, contacts, etc.
Because a network can make a difference, networking is a winning strategy to increase your network with quality people and expand your circle of influence.
Social networks are platforms for collaboration, exchange and sharing, in short, a form of networking 2.0.
Practice! Be a little less observant and a little more involved in your success. Tasting, sharing and commenting on various publications will allow you to gain visibility and demonstrate your dynamism and initiative.
How to find a job with Linkedin
For almost 10 years, the most widely used social network for hiring managers has continued to be LinkedIn, a professional network with almost 700 million members, about 40% of whom connect daily.
Did you know that over 2 million people have created their individual profile on LinkedIn?
Just like a resume, your LinkedIn profile should be written and optimized so that it arouses the interest and confidence of recruiters and/or potential employers.
A good technique would be to insert keywords that help your LinkedIn profile stand out in the search results of recruiters. Natural SEO on LinkedIn is really powerful.
Inserting several terms such as: job search, interested in new challenges and open to opportunities, will allow your profile on LinkedIn to be discovered by experienced recruiters.
However, it would be wise not to put them too much in the view as in the header of your profile (professional titles section), but in one of the lower sections.
In general, recruiters do not like these too obvious mentions, especially in a context of full employment.
8 tricks in bursts to ensure the success of your LinkedIn approach:
- In the “Jobs” section of the LinkedIn navigation bar, be sure to inform recruiters that you are open to opportunities by completing the “Career Goals” option;
- In the same “Jobs” section, be sure to activate Job Alerts to get future job recommendations based on your profile, interests and activity;
- Take the time to “follow” several pages of the company that are related to your professional aspirations or interests and receive relevant information, jobs, etc.;
- Connect frequently with people who work in companies that interest you, whether they are managers, human resources people or even recruiters in the real world;
- Connecting with people who work in recruitment agencies or firms will allow you to stay “on top” of the people who recruit for client companies;
- Take the time to “click” on certain profiles of people who are recruiting, this will allow you to appear in their section on the home page: “Views of your profile”. In this way, you will quickly gain visibility;
- Be sure to join several discussion groups (related to your interests or work) to sometimes post content and get noticed by the group’s recruiters who can then take care of discovering your profile.
Consider attending a webinar, training or even coaching to master and better utilize LinkedIn effectively.
Today’s recruiters no longer wait patiently for resumes, but actively seek and search on a regular basis. LinkedIn and Facebook are the 2 most used social networks in recruitment.
How to find a job with Facebook
Facebook is constantly evolving and now offers a suitable experience to help you find an employer or a job.
Company pages now have a job posting function that links employers and candidates even if you do not subscribe to the company page in question.
Moreover, the number of groups participating in the search and publication of job opportunities is continuously growing, giving you access to a diverse number of job opportunities.
You could also track job offers through the Facebook search bar when recruiters use the keyword EMPLOYMENT.
However, be sure to enable the private option on your images and/or your status so that an individual (a recruiter) who is not in your immediate circle cannot access all of your more personal information.
Several studies claim that over 80% of recruiters use Facebook in their recruitment process at one time or another.
More than 50% would use it after receiving their resume and about 30% after a phone interview.
It is common for employers to reject an application in a hiring process for various reasons or because of information found on social networks.
- Inappropriate photos
- Photos of drug use
- Political publications
- Religious publications
- Denigrating, blasphemous or even hateful comments
- Publications with sexual connotations
- Inadequate language
- Bad spelling
Other social networks offer and spread job opportunities less frequently or regularly. Occasionally, a company may use Twitter or Instagram to communicate certain offers.
Most of the time, these will be accompanied by the hashtag (or click word) “job” “jobs” “recruitment” “work” or “jobs”. To track offers or opportunities on other social networks, look for these terms.
How to optimize your profile on social networks to gain visibility with recruiters?
A proactive and regular approach of the candidate will allow him/her to be “ chassé ” by the recruiters, to find the right contacts for his/her applications (in response to an offer or spontaneously) and above all to access the hidden job market.
Not being active in social networks today simply means letting other candidates take advantage of great opportunities.
In fact, a profile that is certainly well completed, but without interaction with other profiles will not be sufficient to capture offers from the hidden market and/or be detected by recruiters.
Having a visible and complete profile, sharing information and participating in discussion groups is an essential step in developing your network.
It is the contacts that will make a profile come alive and its relevance that will make it attractive.
The information collected about a candidate by browsing social networks and the web allows the recruiter to complete the profile that can be read through a CV.
This application, as soon as it is present on the Internet, gives rise to a digital identity and therefore an online reputation, which must be controlled.
However, to stand out from the crowd, it is essential to know how to sell yourself and present yourself. Personal branding gives the candidate the opportunity to communicate positively about their background and skills.
How much time do you spend on social networks per day?
Depending on the time spent on social networks and the professional project (active search or simply listening), I identify three types of profile.
If you are on passive waiting, 30 minutes a week is sufficient; on active waiting, two hours a week, while if you are on very active waiting, 30 minutes a day is recommended.
This navigation allows you to validate your relationship skills, develop new contacts and follow the news in the sectors you are interested in. It allows you to improve the reference of your profile.
It must be legible and uniform. To do this, use easy-to-read fonts, a basic passe-partout color such as blue or black, and a clear design.
There are also some CV templates that are offered in some online Google Play apps or in the App Store. You can also find some digital books on how to write to improve your cv in amazon, ebay, alibaba or mercadolibre .