Market on Facebook
Creating a Blog is much more than generating content on that platform. It is also to generate a Facebook Marketing Strategy to expand information globally and create greater potential for brands and individuals.
Incorporating Facebook as a real, effective and legitimate communication channel to achieve engagement and sell ideas, products or services is today a decision that needs little analysis.
Jeff Bullas is on Forbes‘ “Top 50 Social Media Power Influencers” 2013 list and is an expert in creating content of interest in the digital and Social Media world. And through your Blog we share your thoughts and analyze the steps to create a Marketing Plan for Facebook.
According to Bullas, “in the past, bloggers focused on email marketing to communicate and generate a subscriber base.
Without leaving aside the direct communication path, these bloggers found themselves on Twitter with a space to link their blogs and reach their target audience.
In this case, Jeff names Facebook as “an extension of your blog” which must be given a transcendent place in the content strategy that you can replicate from your blog from notes, images, videos, thoughts.
If you have a blog and you’re ready to create a Facebook page that pushes it, you’re ready to start creating a strategy to increase people traffic and achieve the goals you want.
For Bullas, a Strategic Marketing Plan on Facebook will provide you with “focus and discipline” and you can do it in 5 steps:
Below we develop the 5 Steps of a Facebook Marketing Strategy:
Defines the target
When we have something to communicate, we must understand who that person is that we love and need to talk to.
The target audience is the foundation of all our marketing actions. Let’s start by locating our target in segments, in niches, that correspond to certain characteristics of our own and frame it in our purpose as a brand.
We can base our target definition geographically or demographically. In addition, we can add intrinsic characteristics that are related to interests, activities, attitudes, personality.
The latter will help us create a profile, get to know it, and communicate in a familiar way, creating a bond of understanding and closeness.
If you have a brand of sportswear for women, you can focus on a healthy page with tips on physical education and nutrition, creating a space where women feel free and beautiful.
But if you need to create a strategy for a travel agency, you will surely focus on adventurers, upper-middle class people, people interested in knowing cultures and relaxing, you will be able to share the best places to go on a honeymoon or make a trip with friends.
The target defines the content, the tones and the forms. So, first, define your target to continue creating a coherent Facebook Marketing Strategy.
Determines goals and objectives
To be in a Social Network we have to find an unsatisfied need that we want to satisfy. Being present on Facebook because everyone is there is not the answer. We must determine our purpose in objectives.
You may want to increase the sales of a product, generate more traffic to your Blog or WebSite, create a customer service space, promote new services, save money on traditional marketing or deepen the link with existing customers, branding.
In addition, add specific and quantifiable goals to work on the content: increase sales or fans to an estimated percentage of your claims. Whatever your goal, plant it to make your communication effective.
Keep thinking about the Marketing Strategy on Facebook and if you know where you want to go, the path unifies the look.
Design, develop and implement tactics
In this step we are ready to act on what was thought in the previous steps. We already know who is on the other side of the screen and what we want to say to achieve our goals. For Jeff Bullas there are 4 types of updates for a Facebook Strategy.
Conversation: intended to capitalize the link with fans through dialogue. In order to achieve this you need to “stimulate the answers” of users with questions and by involving them in the posted content.
Through this type of update we also manage to steal information and get to know a little more about our target and their thinking.
Images: when you have the possibility to show what you do or what you create with images, you get greater acceptance in the fans because they are a “I like” to give you a feedback of your content.
This generates a minimum effort for a user and in addition, through images, we attract more attention and we can communicate brand and push the “Share”.
Link: through links we get traffic from Facebook to other Social Networks or own Web sites such as our YouTube Channel, Official Site, Blog, Twitter or a virtual store.
The purpose is for Facebook to become a springboard to other digital spaces of interest to fans.
Products: you can strategically consider a product launch or innovation as part of your Facebook communication to “test new designs, get fan feedback”.
In addition, for Jeff Bullas, he suggests sending e-mail marketing inviting your database to be part of your Facebook community. And don’t forget to generate a Landing Page for new Fan Page visitors, sweeten them so that they press “I like it” and generate a Call to Action that invites them to stay.
Now that you have to publish, don’t forget about it, to continue with the Marketing Strategy on Facebook, follow your contents wherever they go.
Monitor, measure and report
The evaluation of the behavior of your Fan Page must be quantitative and qualitative in order to know which are the contents that generate the greatest penetration and which collaborate to reach the objectives previously set.
Consider positive and negative comments, generate answers that satisfy the user, be attentive to their needs and complement the communication with an effective dialogue. That’s why you have to pay attention to what they think and say.
To measure the effects in relation to the numbers, Bullas recommends the use of the following measurement tools: Facebook Insights, Google Analytics and AllFacebookStats.com.
Creating weekly or monthly reports helps you see concrete results and generate actions to capitalize successes, solve problems and modify errors.
You’re coming to the end of the Marketing Strategy on Facebook, but don’t just watch the screen, you still have to make the biggest effort: stay alert and effective.
Modify, clarify and repeat
The tactics chosen may or may not achieve your goals. That’s why, after step 4, you can start the search for greater effectiveness and stability of your content on Facebook.
To innovate, to be attentive to the answers of the fans, to consider advice, to see their needs, to change to grow is key to be updated and to generate a Fan Page that does not remain in the oblivion and reaches the purpose of communication.
Jeff Bullas sums it up by telling us: “Adapt, test and keep testing”.
With the presentation of these 5 Steps to a Facebook Strategy you are ready to create a more professional Fan Page.
And of course, you’re ready to think which of all the Social Tools applications will push the effectiveness of that strategy.