One of the revolutions that the Internet has brought to our lives is the democratization of the dissemination of content.
That is to say, in the pre-internet era, for the world to see your videos there was only one way: to appear on television.
Now we have YouTube, Vimeo, professional filmmakers have Netflix and those who want to broadcast live can do it on YouTube, Twitter or Facebook.
The same is true for radio programs, limited to life-long stations and now available for anyone to record and broadcast through podcast platforms.
Thanks to this, the most difficult thing is not to share your content but to have a good idea and carry it out.
At a technical level, it has never been so easy to write a script, localize it, edit it and upload it to iTunes, iVoox or others.
In addition, there are a large number of applications for listening to podcasts, and they are one of the most successful content because we can listen to them when and where we want, even while we do other tasks.
Let’s see how to publish podcasts on four of the most popular platforms. For the other platforms, the process is similar.
Publish podcasts on iVoox
We started with iVoox, a very popular platform for both Spanish speakers and other languages.
There are two options for uploading our podcasts to iVoox, free of charge or with a paid option. It will depend on what we need, but we’d better start with the first option.
As usual, the first thing to do is register on iVoox, that is, create an account to manage your podcast or listen to other people’s programs.
Once registered and logged in to iVoox, you will find a Upload button at the top of the web page.
To create our podcast we’ll start by uploading our first program. To do so, click on Select file and choose the MP3 file that you have previously recorded and edited.
The maximum size supported is 300MB. And the quality demanded is that it be higher than 16Kbps.
We will also have to fill in several fields, very important for other users to find our podcast and know what it is: title, category, tags, photo, format, language …
In addition, we will indicate the title of the podcast itself, not just the first chapter we upload, along with a description. We will be able to complete or improve this information at a later date.
Finally, click on Send and, after a few minutes, we will see our podcast published.
From now on, when we upload more chapters, we should indicate which podcast they correspond to instead of creating a new podcast for each chapter.
Publish podcasts in SoundCloud
Along with iVoox, SoundCloud is also another free space where you can easily share music or podcasts.
To do this, SoundCloud has a dedicated page, Podcasting en SoundCloud, where you can upload podcasts for free.
First we have to create a user account, then upload our first episode and that’s it. The podcast will be visible in SoundCloud and we will be able to share it in social networks or in our web page by means of an autogenerated link.
To make things easier, the user profile we’ve created will serve as the podcast profile itself, so in the description we’ll talk about the podcast and include an image to make it easier for someone to see.
In the content configuration we will be able to organize the category where to show our podcast, to indicate if there is explicit content -for adults-, etc.
Publish podcasts to iTunes
If we want to reach the maximum number of listeners we can not forget iTunes, the Apple virtual store where we can download and / or buy music, movies, applications, games and podcasts.
In the case of podcasts, the first step is to create our inaugural episode, which can be in M4A, MP3, MOV, MP4 or M4V format, depending on whether it is an audio or video podcast.
From here, you should know that iTunes, through the Podcasts application, acts as an intermediary between your content and the users, that is, it does not store the content.
This means that in order for our podcasts to appear in iTunes, we must first upload them to a generic or specialized hosting server, such as iVoox, SoundCloud or Speaker, to cite three examples.
Once our first chapter has been uploaded to a server, we must obtain an RSS link to download or play that audio, create a cover for it and publish it online.
Now we can start the process of publishing podcasts on iTunes. First, checking that the podcast is working properly. We can check it with this validator or download it from iTunes in Windows or macOS: iTunes > File > Subscribe to a podcast…
Second step, validate the podcast in Podcasts Connect, the online space where you can manage podcasts. To log in to it you only need an Apple account or Apple ID, the same one you use to manage your Apple devices.
Once inside Podcasts Connect, we’ll see a box to place the RSS link we’ve previously obtained. First, click on Validate to see a preview. If all the information is correct, text and image, click on Send.
If everything goes well, it will appear on the screen with an indicative that informs us that it is being revised. We will receive an email informing us of this and another when it is approved along with a link to activate the podcast, i.e., make it visible to iTunes users.
You’ll find all the information you need to upload and manage podcasts in the official help of iTunes Connect and Podcasts.
Publish podcasts on Spotify
Although it started offering music, Spotify has added more content to its catalogue, such as videos and podcasts.
There are two ways to publish podcasts on Spotify, either through an intermediary or directly with Spotify. And even if it sounds like a lie, the first option is the simplest.
As Spotify indicates, through a long list of podcast storage providers we can upload our podcasts and, with a few mouse clicks, share them on Spotify as well.
From the page I’ve linked to, just click on the service we’ve chosen to follow the official instructions. In the case of Anchor, for example, we can share our podcasts on iTunes, Google Podcasts, Spotify or Stitcher directly from our Anchor user profile.
As in the case of iTunes, we must first publish our podcast on the intermediary platform, and after a few days, we’ll see the different options for sharing, such as Spotify.
Once the option is activated, the process is automatic, although it may take a few days to appear in Spotify after uploading it to the intermediary service.
The direct method is to register or log in to Spotify for Podcasters and submit our proposal. In this case we’ll also need to host our podcast on a storage server and simply share the RSS link with Spotify.