Summary step by step
To have clear your objectives, what product you want to sell, your market and financing, you will be able to make a professional executive summary.
An executive summary is a brief overview at the beginning of your business plan. A document that should be clear and concise so let’s see below, a step-by-step guide in which we explain How to make a professional executive summary.
An executive summary is a section that captures the reader’s attention and summarizes critical information about your company’s overall vision and upcoming short- and long-term goals.
Ultimately, the executive summary is designed to inform readers about the most important information in your business plan, so they don’t have to read everything and are interested in your business plan.
Steps to Making a Professional Executive Summary
If you want to be able to make a good executive summary that effectively incorporates all the important elements of your business plan, it is important to include a number of necessary components, as we explain.
- Your business plan should convey your company’s mission, your product, a plan to distinguish yourself from your competitors, your financial projections, your company’s short- and long-term goals, your buyer and your market.
- An executive summary, therefore, should be a brief and maximum two-page summary of the information provided in the business model.
Ultimately, an executive summary should provide a preview for investors or CEOs, so they know what to expect from the rest of the report. Your executive summary should include:
- The name, location and mission of your company.
- A description of your company, including management, consultants and a brief history of your product or service, where your product adapts to the market and how your product differs from your competitors in the industry.
- In terms of financial considerations, the executive summary requires initial funding requirements or the purpose of the business plan: it mentions what you hope the reader will be able to help your business achieve.
- There is no established structure for an executive summary, but there are guidelines that you should follow like the ones we have just seen to make sure our business plan or investment proposal gets the attention it deserves. First, think of your core strengths. Use bullets to present your ideas and make sure you always use concise language.
- Depending on your audience, you can also try an even shorter approach to the executive summary. After the first paragraph, an effective structure is to summarize each section in the same order in which the elements within the entire business plan are presented. To make the structure as relevant as possible to the reader, usually an investor or lender, suggests considering categories such as: summary of the company description, the problem, the solution and Why Now.